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Consumer Expectation Raises in a Downward Economy
It’s no secret that times are harsh, for everyone. Just ask any CEO or your next-door neighbor and they'll confirm it. So, walking as if unaffected fools no one.
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Seven Proven and Easy Steps to Save on Advertising
Avoid making long-term media commitments at the beginning of the recession. Media conglomerates will eventually lower their rates, and that’s the perfect moment to begin negotiating better rates...
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